Heather Kathryn Ross

Heather is a writer and editor based in Oakland, California.

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IDEO.com • 13th June 2018

A Future Where Food Is Never Wasted

The average American wastes enough food each month to feed another person for 19 days. The Rockefeller Foundation and IDEO are fighting food waste through partnerships with hotels, food banks, foundations, and entrepreneurs.
IDEO.com • 3rd July 2018

Helping a Startup Design Video Games to Build Kids’ Emotional Strength

With researchers at Harvard University and Boston Children's Hospital, Neuromotion Labs created tablet games that pair with a heart rate monitor to "gamify" emotional control. Neuromotion embedded at IDEO for a design sprint to expand its suite of games for launch.
IDEO.com • 24th December 2018

Elevating the Craft of Chinese Cuisine

Shinho aims to lift the quality of manufactured food in China and to nourish families around the world. Shinho asked IDEO to help define the company’s plan for the next decade of growth. Alongside designers in China, I wrote this piece highlighting the collaboration.
IDEO.com • 14th August 2018

Rethinking College Admissions

With a record number of applicants, stiff competition for top students, and a desire to make classes more diverse, college admissions teams are feeling the strain. IDEO helped Bowdoin College make its admissions process more efficient and inclusive.
IDEO.com • 31st May 2018

Building the Future of Electric Mobility

IDEO developed the hardware, visual identity, and cultural principles for a startup called Wirelane, maker of a sophisticated network of charging stations for electric cars. I interviewed Wirelane founder Constantin Schwaab and IDEO design director Franz Blach.
IDEO.com • 15th March 2018

Transforming the Way You Learn about Your DNA with a Genomics Startup

Accessing our genetic code is as easy as spitting in a tube, but how can we benefit from all that DNA data? The founders of Helix, a genomics startup, approached IDEO to help them prepare for launch.
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